What is the difference between corporate and commercial video?

Corporate video is for the people inside your business. It helps explain things, train staff and keep everyone on the same page. Commercial video is for the outside world. It’s built to attract customers, promote a service or help a brand stand out online. Most Irish companies I’ve worked with use corporate videos to avoid repeating the same message to teams spread across different counties. It saves time and cuts down on long meetings. Commercial video is more creative and usually needs strong visuals that catch attention in a few seconds. A hotel promo or a short product clip on social media would be considered commercial. A staff training guide or an internal announcement would be corporate. Both use similar production tools, but the message and tone change based on who needs to see it.

How much does a corporate video cost in Ireland?

It’s hard to give one fixed number because pricing depends on location, travel, hours of coverage, graphics and editing time. Many Irish teams start around €800 to €1,500 for a simple half-day shoot with a short edit. Once you add interviews or move between locations, a training video usually sits in the €1,800 to €4,000 range. A recent Meath job is a good example: we shot a handful of interviews and grabbed screen recordings for their new system. It wrapped up just over €2,000. Nothing fancy, just the usual extra time needed to get consistent sound and tidy visuals. Prices shift with the season too, especially during busy conference months in Dublin. If you want a clearer idea for your own date, you can always request a price guide from our studio.

How much does a commercial video cost?

Commercial videos tend to cost more than corporate ones because there’s usually a bit more planning, shaping the story and getting the visuals right. Around Ireland, most businesses end up somewhere between €1,500 and €6,000, depending on how involved the shoot is and whether they need a few different edits for social or ads. Short promos for social media may fall near the lower end, while hospitality showcases sit toward the top. A helpful example is a restaurant group in Dublin that recently required three deliverables: a 15-second ad, a one-minute website video and several vertical clips. The shoot needed evening lighting, drone work and two locations. Their final cost landed around €4,200 because the edit included multiple versions for social ads, a YouTube upload and booking-site promotion. Stories like this show how timing, travel and extra formats shape the final number.

How long should a corporate video be?

Most corporate videos stay short so teams can watch them without losing time. Training clips often run between two and five minutes. Internal announcements might stay under three minutes. Longer videos work when explaining a detailed system or a safety process. Irish companies with large staff groups sometimes break longer topics into several smaller videos so people can absorb information easier. This keeps attention steady and helps staff revisit one section without searching through a long timeline. Sometimes you’ll see ten short clips instead of one long piece, which works well for onboarding.

How long should a commercial video be?

Commercial videos tend to live on social platforms, and short timing helps them perform better. Many run between six and fifteen seconds. Longer versions can work for websites or brand pages. A hotel showcase or a property walk-through might run for one to two minutes because viewers expect more detail. On TikTok or Instagram, attention drops fast, so tight edits work best. A business in Dublin launching a new product might use a seven-second teaser for ads and a longer thirty-second version for their website. The main goal is to match the length to the viewer’s patience.

Do you need a script for corporate video?

You don’t always need a script, but having one keeps the message clean. Some Irish companies use bullet notes instead of a full script. Others prefer a structured outline so interviews stay on track. A clear plan also helps reduce retakes. When filming senior staff who are short on time, even a rough script helps move the session along. Training videos benefit from a checked list of steps to avoid leaving out important details. It’s not about sounding perfect; it’s about helping viewers understand information quickly.

Do commercial videos always need actors or models?

Not always. Some of the strongest commercial pieces use real staff or real customers. It depends on the style. A modern promo for a café in Cork might simply show the team at work and happy guests enjoying food. A hotel ad might use actors to stage scenes that match the brand tone. Some businesses prefer to appear more personal, so they keep everything authentic. Others want polished storytelling, which sometimes leans on actors for consistency. Both options work as long as the story supports the product.

Can one video work for both corporate and commercial use?

Sometimes, but the message must suit two different audiences. A few Irish businesses record interviews that are useful for internal updates and also provide short clips for social media. A new product introduction might give enough footage for a commercial edit and a staff-training version. The trick is planning. When a team knows the goals early, they can film scenes that fit both purposes. Without planning, the final result may feel confusing or too broad. Many companies split one shoot into two different edits to avoid mixed messaging.

How long does it take to make a corporate or commercial video?

A simple corporate piece can be finished within one to three weeks. A short commercial promo often needs more planning and may take three to five weeks from first call to final edit. The timeline usually includes the planning call, filming day, review stage and revisions. A company updating internal systems might get a training video completed faster because the scenes are straightforward. A commercial shoot for a hotel may require weather checks, multiple rooms and sunset shots, which adds time. Most Irish teams deliver a first edit within a week unless it’s peak season.

What should I prepare before booking a video team?

A few small steps will save time and help the team deliver a stronger result. Think about the main goal, audience and where the video will sit. Decide if you want landscape, vertical or both. Check if you need drone footage or audio recording in loud spaces. Some Irish businesses send a small list of examples they like, which gives the production team a clear direction. When filming in offices, tidy desks and remove confidential info. When shooting hospitality spaces, set up the location the way guests would see it. Small details help the final film feel more polished.

Three reasons to love your Photo Album

an amazing range from linen to leather, sizes from 8×12” (20x30cm) to 16×20” (40x50cm)

Handmade
Panoramic Flush mount
Luxury Materials

Photo Album Coverage Guide

Crystal Glance Cover

Timeless and modern, the image is printed directly on the underside of a massive 1/4” (6mm) polycarbonate sheet.
The crystalline transparency of the edges and the high thickness produce remarkable three-dimensionality and luminosity effects. The corners are rounded and the edges bevelled with diamond cutters to guarantee an impeccable level of finishing and resistance to impact.
The back and spine are available in a wide range of materials and colours, from Italian leather to maple, linen and non-leather options.

Metallic Cover

A consolidated success, thanks to the versatility of a material which guarantees the highest level of customization. The metal plate, which is the core of the cover, is available in both gold and silver, each of them can have a satin or polish finish. It can be personalized by printing your images, graphics and texts directly on the material.

Metal Paint

Elegance associated with modernity gives the metal paint a clean, but attractive layout. A style which enriches your creation with a contemporary, harmonic and essential touch. The engraving of the names and the rounded edges stress the clear lines and create the perfect mix for the avant-garde photographer.

Hardback Cover

Highly customizable, timeless, and classic, the hardback cover is printed on photographic paper and laminated, allowing you to feature pictures, graphics and writings at will.

Available in the sizes 8×12″, 8×8″, 12×8″ (20×30, 20×20 and 30×20 cm).

Cover options, your personalizations

Laser Engraving

Available in a wide range of fonts and styles on the order form or from a provided file.

Debossing

Available in two fonts and two sizes. Example shows Times New Roman.

Hot Foil Debossing

Available in two fonts and two sizes, with two foil colours. Example shows Helvetica Neue.

Raised Foil

The raised foil, from a provided file, can be applied as a pattern on the entire surface of covers and boxes.

Colour Overprinting

Available in any colour in a wide range of fonts or from a provided file.

Colour Overprinting and Raised Varnishing

Available in a wide range of fonts, colours or from a provided file.

Photo Album Size Guide

Sizes

Our book sizes range from the majestic 16×20” (40x50cm) to the classic 12×16” (30x40cm) and the compact 9.5×13” (25x35cm) and 8×12” (20x30cm). Landscape and square versions are also available, all are flush mount panoramic.

Smaller copies
You can clone your main book into smaller copies, flush mount as well, ideal for parents and friends: 4×5” (10x13cm), 6×8” (15x20cm), 8×12” (20x30cm) vertical, square and landscape. Or even smaller copies stitch bound: 2×2.5” (4x6cm), 2.5×4” (6x10cm), 4×5” (10x13cm) vertical, square and landscape.

Page thickness options

Three different thicknesses for your pages, all of them compatible with the panoramic flush mount.

The thin, flexible page makes the book fresh and contemporary.
The thick confers heaviness adding a 300gr substrate in between the pages.
The rigid looks massive, linear, classy.

Thin Pages

This option guarantees a flexible page, conferring a modern and slim look to the book.

0.5mm thick – 550 g/m2

Thick Pages

This option confers heaviness to the book by adding an insert between the pages.

0.9mm thick – 900 g/m2

Rigid Pages

The real connection between the digital and the traditional worlds, giving the book its massive and linear outlook.

2.3mm thick – 1900 g/m2

Printing options

HD Print Glossy

Canon Dreamlabo 5000
Ink-jet technology
Glossy paper

HD Print Lustre

Canon Dreamlabo 5000
Ink-jet technology
Lustre paper

HD Print Deep Matte Touch Paper

Canon Dreamlabo 5000
Ink-jet technology
Deep Matte Touch Paper

Photographic Print Lustre

Photographic Print
Silver Halide Technology
Lustre Paper

Photographic Print Metallic

Photographic Print
Silver Halide Technology
Metallic Paper

Photographic Print Metallic paper + matte lamination

Photographic Print
Silver Halide Technology
Metallic paper + matte lamination

Photographic Print Metallic + glossy lamination

Photographic Print
Silver Halide Technology
Metallic Paper + glossy lamination

Offset Print Textured Paper

HP Indigo
Offset Print
Digital Offset Technology
Textured Paper

Offset Print Smooth Paper

HP Indigo
Digital Offset Technology
Smooth Paper
Glossy or Matte Lamination required

Offset Print Photolux Paper

HP Indigo
Digital Offset Technology
Photolux Paper

Offset Print Pearl Paper

HP Indigo
Digital Offset Technology
Pearl Paper

Spine options

Choose the style of the spine among 4 different options: rounded, stitched rounded, square and stitched square. The stitched version allows you to mount different materials on the spine and the cover, creating interesting colour or tone-on-tone patterns. All these options feature any material of choice, yet they give the book a different character.

Frequently Asked Questions

1. How many photos should I use?

A common recommendation is 1–3 photos per page (e.g., 40–80 photos for a 30-page book). Quality is usually better than quantity.

2. Can I add text?

Yes, you can typically add captions, dates, or stories using various fonts and styles provided in the editor.

3. What is a "Layflat" book?

Layflat binding allows the book to open completely flat, which is perfect for panoramic photos that span across two pages without being lost in the middle “gutter”

4. How many pages can a book have?

Most books start at a minimum of 20–24 pages. Depending on the binding and the paper thickness, they can go up to 200 pages.

5. What cover types are available?

Hardcover: Durable and classic, often with a printed image or fabric.
Softcover: Lightweight and flexible, similar to a magazine or paperback.
Premium Materials: Some high-end options include leather, linen, or debossed covers.

6. How much does it cost?

Prices vary widely based on size, page count, and cover/pages material. You can often see a live price update as you customise your book in the editor.

Home » How much is the Best Photo Album – Price Calculator

Modified: 03 Apr 2026 10:14
Modified: 03 Apr 2026 8:00

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