Corporate video is for the people inside your business. It helps explain things, train staff and keep everyone on the same page. Commercial video is for the outside world. It’s built to attract customers, promote a service or help a brand stand out online. Most Irish companies I’ve worked with use corporate videos to avoid repeating the same message to teams spread across different counties. It saves time and cuts down on long meetings.Commercial video is more creative and usually needs strong visuals that catch attention in a few seconds. A hotel promo or a short product clip on social media would be considered commercial. A staff training guide or an internal announcement would be corporate. Both use similar production tools, but the message and tone change based on who needs to see it.

It’s hard to give one fixed number because pricing depends on location, travel, hours of coverage, graphics and editing time. Many Irish teams start around €800 to €1,500 for a simple half-day shoot with a short edit. Once you add interviews or move between locations, a training video usually sits in the €1,800 to €4,000 range. A recent Meath job is a good example: we shot a handful of interviews and grabbed screen recordings for their new system. It wrapped up just over €2,000. Nothing fancy, just the usual extra time needed to get consistent sound and tidy visuals. Prices shift with the season too, especially during busy conference months in Dublin. If you want a clearer idea for your own date, you can always request a price guide from our studio.

Commercial videos tend to cost more than corporate ones because there’s usually a bit more planning, shaping the story and getting the visuals right. Around Ireland, most businesses end up somewhere between €1,500 and €6,000, depending on how involved the shoot is and whether they need a few different edits for social or ads. Short promos for social media may fall near the lower end, while hospitality showcases sit toward the top.

A helpful example is a restaurant group in Dublin that recently required three deliverables: a 15-second ad, a one-minute website video and several vertical clips. The shoot needed evening lighting, drone work and two locations. Their final cost landed around €4,200 because the edit included multiple versions for social ads, a YouTube upload and booking-site promotion. Stories like this show how timing, travel and extra formats shape the final number.

Most corporate videos stay short so teams can watch them without losing time. Training clips often run between two and five minutes. Internal announcements might stay under three minutes. Longer videos work when explaining a detailed system or a safety process. Irish companies with large staff groups sometimes break longer topics into several smaller videos so people can absorb information easier. This keeps attention steady and helps staff revisit one section without searching through a long timeline. Sometimes you’ll see ten short clips instead of one long piece, which works well for onboarding.

Commercial videos tend to live on social platforms, and short timing helps them perform better. Many run between six and fifteen seconds. Longer versions can work for websites or brand pages. A hotel showcase or a property walk-through might run for one to two minutes because viewers expect more detail. On TikTok or Instagram, attention drops fast, so tight edits work best. A business in Dublin launching a new product might use a seven-second teaser for ads and a longer thirty-second version for their website. The main goal is to match the length to the viewer’s patience.

You don’t always need a script, but having one keeps the message clean. Some Irish companies use bullet notes instead of a full script. Others prefer a structured outline so interviews stay on track. A clear plan also helps reduce retakes. When filming senior staff who are short on time, even a rough script helps move the session along. Training videos benefit from a checked list of steps to avoid leaving out important details. It’s not about sounding perfect; it’s about helping viewers understand information quickly.

Not always. Some of the strongest commercial pieces use real staff or real customers. It depends on the style. A modern promo for a café in Cork might simply show the team at work and happy guests enjoying food. A hotel ad might use actors to stage scenes that match the brand tone. Some businesses prefer to appear more personal, so they keep everything authentic. Others want polished storytelling, which sometimes leans on actors for consistency. Both options work as long as the story supports the product.

Sometimes, but the message must suit two different audiences. A few Irish businesses record interviews that are useful for internal updates and also provide short clips for social media. A new product introduction might give enough footage for a commercial edit and a staff-training version. The trick is planning. When a team knows the goals early, they can film scenes that fit both purposes. Without planning, the final result may feel confusing or too broad. Many companies split one shoot into two different edits to avoid mixed messaging.

A simple corporate piece can be finished within one to three weeks. A short commercial promo often needs more planning and may take three to five weeks from first call to final edit. The timeline usually includes the planning call, filming day, review stage and revisions. A company updating internal systems might get a training video completed faster because the scenes are straightforward. A commercial shoot for a hotel may require weather checks, multiple rooms and sunset shots, which adds time. Most Irish teams deliver a first edit within a week unless it’s peak season.

A few small steps will save time and help the team deliver a stronger result. Think about the main goal, audience and where the video will sit. Decide if you want landscape, vertical or both. Check if you need drone footage or audio recording in loud spaces. Some Irish businesses send a small list of examples they like, which gives the production team a clear direction. When filming in offices, tidy desks and remove confidential info. When shooting hospitality spaces, set up the location the way guests would see it. Small details help the final film feel more polished.